Digital Marketing Essentials

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FastLearner’s Digital Marketing Course is designed for business owners struggling to grow their businesses online or individuals looking to start or grow their careers in the digital marketing field. At the end of this course, you should become an internet marketing expert capable of planning, conceptualizing and implementing a working digital strategy. You should also manage to understand marketing data to track and measure performance.

While there is no educational requirement for joining this course, those who have been engaged in actual marketing will easily relate to the content of the course. Not only does this digital marketing course teach participants on ways to approach various digital marketing platforms, but it also equips them with relevant and specific knowledge.

What You Will Learn

  • The role of digital marketing in business
  • The various stages of digital marketing
  • How to create a profitable web presence
  • Make your own website
  • Inbound Vs Outbound marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Pay Per Click Marketing
  • Search Engine Optimization
  • Retargeting
  • Data Analysis

Why study digital marketing?

The Internet has become an integral part of everything we do: shopping for grocery, watching your favorite shows, communicating with loved ones; the list is endless. With more than half of the global population spending most of their time browsing the internet, anyone getting into business or starting a career needs to have an understanding of the fundamentals of digital marketing in order to convert customers.

This course is one of the most extensive digital marketing courses you will find in Kenya that capitalizes on the hands-on and practical aspects of internet marketing that every individual needs in order to achieve success in this digital age.

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