Master of Digital Marketing

4 out of 5
4
6 reviews

FastLearner’s Digital Marketing Course is the leading digital marketing course designed for business owners struggling to grow their businesses online or individuals looking to start or grow their careers in the digital marketing field. It has been crafted by top experts at Charleson Group – the leading digital marketing agency in Kenya, and delivered to you by Steve Charleson, the most sought after internet marketing guru in Kenya. At the end of this course, you should become an internet marketing expert capable of planning, conceptualizing and implementing a working digital strategy. You should also manage to understand marketing data to track and measure performance.

While there is no educational requirement for joining this course, those who have been engaged in actual marketing will easily relate to the content of the course. Not only does this digital marketing course teach participants on ways to approach various digital marketing platforms, but it also equips them with relevant and specific knowledge.

What You Will Learn

  • The role of digital marketing in business
  • The various stages of digital marketing
  • How to create a profitable web presence
  • Make your own website
  • Inbound Vs Outbound marketing
  • Content Marketing

Why study digital marketing?

The Internet has become an integral part of everything we do: shopping for grocery, watching your favorite shows, communicating with loved ones; the list is endless. With more than half of the global population spending most of their time browsing the internet, anyone getting into business or starting a career needs to have an understanding of the fundamentals of digital marketing in order to convert customers.

This course is one of the best and most extensive digital marketing courses you will find in Kenya that capitalizes on the hands-on and practical aspects of internet marketing that every individual needs in order to achieve success in this digital age.

Introduction

1
What is digital marketing?
2
Digital marketing vs traditional marketing
3
Digital marketing process
4
Understanding digital marketing channels
5
Objectives & KPIs
6
Quiz 1: Understanding digital marketing

Establishing an online presence

1
Creating a social media presence
2
Creating a web presence
3
Domain registration & hosting
4
Creating a website with WordPress

Content Marketing

1
Introduction to content marketing
2
Creating content
3
Content distribution & promotion channels
4
Content marketing tools
5
Measure content impact
6
Quiz 2: Content marketing essentials

Social Media Marketing

1
Introduction to social media marketing
2
Understanding social media channels
3
Paid social media campaigns
4
Creating effective Facebook campaigns
5
Setting up your Facebook ads
6
Understanding Facebook Ad types
7
Setting up effective creatives and ad copy
8
Targeting the right audience
9
Re-targeting
10
Bidding and Optimization
11
Creating Twitter campaigns
12
Creating LinkedIn campaigns
13
Ads Reporting and Optimization

Search Engine Optimization [SEO]

1
Understanding how search engines work
2
Introduction to keywords
3
On-page SEO
4
Off-page SEO
5
Technical SEO
6
Measure SEO

Search & Display Advertising [Adwords]

1
Introduction to Google Adwords
2
Creating text ads
3
Creating display ads
4
Display video ads
5
Bidding and campaign optimization
6
Detailed targeting
7
Measure campaign performance

Email Marketing

1
Email marketing tools
2
Building an emailing list
3
Creating an email strategy
4
Creating an effective email campaign
5
Measure email marketing performance

Analytics & Data

1
Analytics tools
2
Understanding data
3
Using data to optimize digital marketing campaigns
4
Preparing report dashboards

Final Quizzes

1
Fundamentals of digital marketing
2
Digital marketing mastery certification

Productivity Hacks to Get More Done in 2018

— 28 February 2017

  1. Facebook News Feed Eradicator (free chrome extension) Stay focused by removing your Facebook newsfeed and replacing it with an inspirational quote. Disable the tool anytime you want to see what friends are up to!
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  3. Habitica (free mobile + web app) Gamify your to do list. Treat your life like a game and earn gold goins for getting stuff done!


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Enrolled: 67 students
Duration: 40 hours
Lectures: 49
Video: 9 hours
Level: Advanced
Master of Digital Marketing
Price:
Kshs10,000